About DATADATA

DATADATA Ltd. was founded to close the gap between what small and mid-size businesses actually need and what they can realistically hire for. Most companies reach a point where spreadsheets fail them — processes break, data is scattered, decisions are made on instinct — but a full internal data team is still out of reach. We build the infrastructure that fills that gap: operational systems, data pipelines, and business intelligence that works and lasts.

We are a small firm. We work with a limited number of clients at a time, which means the person who scopes the work is the person who builds it.

Noam spent nearly a decade at Signals Analytics — a decision intelligence company backed by Sequoia Capital, later acquired by Skai — rising from Director of Research to VP of Product Data and VP of Research & Analytics. He built and led a team of twenty analysts, BI developers, and data scientists, and served as the primary analytical partner to Fortune 100 clients including some of the world's largest consumer goods companies. He also designed Signals Playbook, a B2B market intelligence platform for the pharma and medical device industry.

After Signals, Noam created DATADATA to launch Statsome — a competitive intelligence platform for consumer goods brands that tracks brand presence and pricing across digital retail. DATADATA has since engaged in other initiatives, applying the same level of analytical rigour to the SMB and mid-market segment, where the need is often greatest and the options most limited.

Today Noam leads DATADATA and is embedded as fractional Head of Data at a leading US luxury auction platform — owning the full BI function, data warehouse, and executive analytics. He works with AI tools daily, and holds a firm conviction that AI delivers real value only when the data it operates on is trustworthy, well-structured, and actually owned.